In the heart of our journey lies a vision sparked by one individual's passion for delicious snacks. Founded in 1999 by Jos the Moor, The Impulse Factory began as a humble endeavor, driven by a desire to create tasteful snacks that not only satisfied cravings but also nourished the soul. Over the years, what started as a single idea blossomed into a multinational company, renowned for its expertise in crafting a wide assortment of snacks, with a special focus on extruded and organic varieties.
As we continue on our journey, we remain steadfast in our commitment to crafting delicious snacks that inspire moments of joy and connection. Join us as we embark on the next chapter of our flavorful adventure, fueled by innovation, passion, and a relentless pursuit of taste perfection.